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advertising copy

How to Write Copy That Sells

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Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…

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Bring It On: The Eternal Battle of Bring vs. Take

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In the eternal battle of bring vs. take, neither side is going to take a beating. That’s because both these words have their place, as…

Advertising Copy voice

When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing

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When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…

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