If you’ve ever been confused about which words, titles, and acronyms to capitalize when you’re writing content like blog posts, you’re not alone! Since a…
The 4 Types of Conjunctions and When to Use Them Conjunctions are a part of daily life for anyone who speaks, reads, or writes in…
What’s the Right Flesch Reading Ease for Content? Any time you write a piece of content, you have to cater to your target audience. First,…
How to Write a Case Study Many businesses focus their marketing efforts on things like advertisements, social media, and high-quality website content. While those are…
How to Create Editorial Guidelines Every successful marketing campaign includes great content. And creating editorial guidelines is the first step in producing consistently interesting content…
Purpose of a White Paper Consumers and B2B buyers read white papers to find effective solutions to their problems—and to identify products that can fix…
Copyediting vs. Content Editing Even the most talented, detail-oriented writers make mistakes. Fortunately, professional editors can fix these issues before your content is published. The…
SEO, or search engine optimization, is vital to a strong online presence. It’s how your potential clients find your website. Whether you focus on local…
Case Study versus White Paper When you’re marketing your business—online or otherwise—you have a wide variety of tools at your disposal. If you’re trying to…
How Much Does Content Writing Cost? Whether you’re thinking of writing SEO content or website content, a social media campaign or a white paper, a…
We know that English writing rules aren’t easy to remember when you take into account different styles.
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