Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…
The phrase "marketing materials" covers everything from your logo and business cards to your ads and giveaways (like pens, keychains, etc.) to e-mail campaigns and…
Social media is everywhere, and it often feels like everyone’s using it for everything. In today’s competitive world, savvy professionals take social media to the…