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What Is a Whitepaper?
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The term “whitepaper” can send the brightest of people into a frenzy of confusion. But what is a whitepaper? Marketing teams use whitepapers—also written as…
Hanukkah or Chanukah—One Holiday with Two Spellings
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’Tis the season to be merry! It’s the time of year to wish friends and family, far and wide, a wonderful season’s greeting. It’s a…
The Business Plan: Seven Questions You Need to Ask When Starting a Business
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Any company, from one plotting world domination to one selling jam at the local farmers’ market, can benefit from writing a business plan. But even…