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You’re entitled to know that this post is entitled “Entitled vs. Titled.” If that sounds weird, well, it is. English is weird sometimes. When you…
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“Thought leader” is a term that has been thrown around a lot in recent years. While derided as Orwellian jargon by some, thought leadership plays…
How to Write Copy That Sells
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Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…