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Advertising Copy voice

When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing

Oct 08, 2011 in Writing

When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…

hyphenate

English Grammar 101: When to Hyphenate Adjectives

Oct 15, 2011 in Grammar

When to Hyphenate Adjectives Hyphenated adjectives explained! Hyphens are used to connect two words—or compounds—that modify a noun (ex: award-winning actor, brown-eyed girl). While different…

Character Sketch

How to Make a Character Sketch

Feb 08, 2018 in Writing

Writers use character sketches as quick references for their stories. The sketch is a guide the writer uses as a reference for adding more detail…

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