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When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing
Oct 08, 2011 in Writing
When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…
English Grammar 101: When to Hyphenate Adjectives
Oct 15, 2011 in Grammar
When to Hyphenate Adjectives Hyphenated adjectives explained! Hyphens are used to connect two words—or compounds—that modify a noun (ex: award-winning actor, brown-eyed girl). While different…
How to Make a Character Sketch
Feb 08, 2018 in Writing
Writers use character sketches as quick references for their stories. The sketch is a guide the writer uses as a reference for adding more detail…