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Five Free Things Most Authors Are Not Doing to Promote Their Books
Oct 08, 2011 in Proofreading
Start a blog. Update early and often. Do a countdown to your release date. Tell users what’s going on, and make them feel connected to…
When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing
Oct 08, 2011 in Writing
When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…
Promotional Brochures: How Smart Copy Brings in Business
Oct 08, 2011 in Proofreading
Effective writing brings in business. And whether you run a small business or a multinational corporation, or whether your brochure is a simple trifold or…
How to Write Copy That Sells
Sep 20, 2011 in Writing
Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…
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