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How “Affect vs. Effect” Affects Your Writing
Jan 31, 2018 in Grammar
“Affect” is normally a verb meaning to change, impact, or influence. “Effect” is usually a noun meaning the result of a change. On the…
When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing
Oct 08, 2011 in Writing
When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…
Well vs. Good: Using Good Grammar to Write Well
Jun 21, 2018 in Grammar
Most people understand the difference between good vs. evil—a trickier subject is the distinction between well vs. good. For two positive words, well and…