Digital Strategy Analyst

Overview

We are seeking a Digital Strategy Analyst to support research, measurement, and visibility tracking for search initiatives spanning SEO, AEO, and GEO. This role will focus on data capture, competitor comparison, citation tracking, and dashboard support for AI and search visibility reporting.

The ideal candidate is detail-oriented, comfortable working with structured tracking frameworks, and experienced in analyzing digital visibility across search environments.

Responsibilities

• Conduct prompt-based visibility testing across platforms
• Track citation presence and competitor overlap
• Build structured tracking sheets and dashboards
• Support measurement framework design
• Inventory off-site authority signals and citations
• Assist with baseline population and trend tracking
• Provide supporting tables and visuals for client deliverables
• Collaborate with strategist and technical SEO roles

Required Qualifications

• Experience in SEO, digital strategy, or marketing analytics
• Strong spreadsheet and data organization skills
• Ability to track structured data consistently
• Experience with competitor analysis
• Detail-oriented with strong documentation skills
• Comfortable working within repeatable measurement frameworks

Preferred Qualifications

• Familiarity with SEO metrics
• Experience tracking AI search visibility
• Experience with dashboards or reporting tools
• Experience supporting SEO strategy teams