Freelance GTM/ABM Editorial Lead
Enterprise B2B Services | Remote
We’re looking for a freelance GTM/ABM editorial lead who can operate as both a strategic advisor and hands-on contributor.
This is not a traditional demand generation or pipeline ownership role. Instead, we’re looking for someone who understands how enterprise organizations use content within established GTM and ABM programs—and can help shape, evaluate, and execute that content at a high level.
The ideal candidate can assess whether content aligns with enterprise messaging frameworks, campaign objectives, and customer expectations while also contributing directly to strategic, client-ready deliverables.
Think: part strategist, part editorial lead, part content operator.
What you’ll do:
- Partner with internal teams and clients to refine positioning, messaging, and GTM/ABM content strategy by audience and segment.
- Support enterprise ABM and GTM initiatives through strategic content planning and execution.
- Develop strategic frameworks, messaging guidance, and editorial recommendations for client campaigns.
- Translate strategy into high-quality client-facing deliverables, including:
- Campaign briefs and messaging frameworks
- Content outlines and editorial direction
- E-books, executive briefings, and thought leadership assets
- Sales enablement materials and customer-facing content
- Review, evaluate, and refine content against client brand standards, messaging playbooks, and campaign objectives
- Conduct content audits and competitive analysis to identify positioning and messaging opportunities
- Collaborate with editorial and production teams to ensure content aligns with strategic objectives and enterprise expectations
- Contribute to campaign execution, optimization, and iterative improvements based on performance insights
What we’re looking for:
- 5+ years of experience in enterprise B2B marketing, editorial strategy, content marketing, or related fields (technology or professional services preferred)
- Strong understanding of GTM strategy, ABM programs, sales enablement, and enterprise buying cycles
- Proven ability to translate complex strategy into clear, compelling, executive-level content
- Experience developing or supporting content for enterprise marketing and customer engagement initiatives
- Strong editorial judgment and ability to evaluate content against client messaging frameworks and strategic goals
- Comfortable operating in a client-facing, fast-paced environment
Recommended qualifications:
- Experience working with enterprise technology, SaaS, or professional services organizations
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot)
- Experience supporting customer marketing, executive communications, or thought leadership initiatives
- Agency or editorial production experience supporting large enterprise accounts
Engagement details:
- Freelance / contract (3–6 months to start)
- ~10–25 hours/week (flexible)
- Competitive hourly or project-based rate
- Candidates should be prepared to share relevant work samples demonstrating experience with enterprise B2B, GTM/ABM, sales enablement, thought leadership, or customer-facing content
