Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to sell a product or service.
Because an objective story is more believable than an ad, advertorials have an authoritative air about them. Writing an advertorial blends the skills of an advertising copywriter with the wordsmithing of a journalist. The goal is to sell a product or service by writing about it in an engaging and decisive voice.
Here are a few tips on writing advertorial copy that will be read and will sell, whether this is your own product or service or you are a freelancer writing for a client:
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