As content marketers and writers, we are well aware of the changes in search engine algorithms, user behavior, and technology trends. One such trend that has recently gained traction is voice search. With the emergence of assistants like Siri, Alexa, and Google Assistant, the way people seek information online is evolving. In this blog post, we will delve into the impact of voice search on content marketing and explore strategies to adapt and thrive in this era.
The emergence of voice search
Voice search has rapidly grown in popularity and shows no signs of slowing down. The convenience it offers has made it a preferred method for many users. According to Juniper Research’s report, 8.4 billion voice assistant devices are projected to be in use by 2024. As marketers, it is vital for us to understand how this trend influences our content creation and optimization approaches.
The rise of voice search has significantly influenced how people conduct their searches. Instead of using keywords, like “best restaurants NYC,” individuals now tend to use natural language and ask complete questions, like “What are the best restaurants in New York City?” As a result, it is crucial to optimize your content with specific long-tail keywords.
Actionable tip: Consider conducting keyword research tailored specifically for voice search. Using tools like SEMrush or Ahrefs can assist you in identifying long-tail keywords that align well with your content.
Voice assistants often rely on position zero (P0) results, or snippets of information that appear at the top of search engine results pages (SERPs). To increase your chances of being featured in voice search results, it’s important to focus on creating structured content that offers answers to commonly asked questions within your niche.
Actionable tip: Take the time to identify common questions related to your industry and craft content that directly addresses them. Structuring your content using bullet points or numbered lists can also improve its chances of being featured in a snippet.
Local searches and queries for nearby places
Many people use voice search to ask for recommendations of or details about nearby businesses. As a content marketer, optimizing your content to cater to “near me” queries can be beneficial, especially if you’re promoting a business.
Here are some practical tips to consider when optimizing your content for voice search:
- Read out loud. Ensure that your content flows naturally and sounds conversational by reading it out loud.
- Consider a Q&A format. Incorporating questions and answers in your content can align it with voice search queries.
- Ensure fast loading. Speed is crucial for voice search users. To avoid losing visitors, make sure your website loads quickly and provides accessible content. Regularly monitor your website’s loading speed using tools like Google PageSpeed Insights. Additionally, compress images and minimize HTTP requests to improve page speed.
- Use data markup. Implementing data markup (also known as schema markup) on your website can greatly enhance its visibility in voice search results. Using data markup, you help search engines better understand the content on your site by providing business details, product descriptions, events, and reviews. Google’s Structured Data Markup Helper is one tool for implementing data markup.
By following these tips, you can optimize your website for voice search and increase its chances of appearing as a snippet in relevant voice search results.
It’s important to keep yourself updated and adapt to the changing landscape of marketing. As the popularity of voice search continues to grow, create content that caters to both voice and text-based searches. Embrace the growing trend of voice search, as it has the potential to become a tool in your content marketing strategy.