The phrase “marketing materials” covers everything from your logo and business cards to your ads and giveaways (like pens, keychains, etc.) to e-mail campaigns and direct mail. It’s a broad topic and includes design as well as copywriting. Here we’ll focus on the writing, and we’ll leave the design to the designers.

Coherent Customization

Your marketing materials are your public face. It’s critical that they work together in a coordinated effort. You want to get the same message across in all of them, but keep in mind that different audiences and different media call for different approaches. You don’t need to reinvent the wheel for every piece, but do customize your materials by where they will be distributed and who will be seeing them.

Marketing Materials Editing

Use Marketing Materials to Show, Not Tell

The most important thing to keep in mind when writing copy for your arsenal of marketing materials is that customers don’t care about the product or service you are selling—they want to know what its benefits are FOR THEM. In other words, don’t tell the customers what you are selling—show them what they are buying. Show them how your product meets their needs and desires, how it solves problems they have, how it prevents bad things from happening to them. Show them how your product or service is better than other similar ones or how it’s unique.

Make It Easy to Follow Through

Make your potential customers want to learn more by using catchy headlines and concise, persuasive prose. Don’t forget to tell them HOW they can purchase your product or contract your services by including a call to action —at the very least a URL and/or a phone number, but in pieces with more text, you can tell them exactly what to do: “Call this number…” “Contact us at…”

Leave a Reply

Your email address will not be published. Required fields are marked *

Get a FREE QUOTE for Your Project Now!

Our expert editors and proofreaders are available for you anytime (day or night!) with affordable and personalized professional services.

YOU MIGHT ALSO LIKE
how to write the perfect essay

How to Write the Perfect Essay

Jan 16, 2019 in Writing

When you’re pondering how to write the perfect essay—or even if you’re just wondering, How do you write a good essay?—it’s easy to get stressed.…

blogging

Five Tips to Starting a Blog

Jul 14, 2017 in Writing

You want to write a blog. But where do you start? How do you find your voice, and how do you get noticed among all…

researching Credible Sources Online

Finding Credible Sources Online

Mar 21, 2013 in Writing

How to Find Credible Sources Online Online scholarly databases are a great place to start. Starting with a simple search of your topic is the…

Subscribe to Our Blog

Subscribe via RSS
[RR_SHOPPER_APPROVED get="schema"]