How to Write an Official Letter
A well-written official letter can make a strong impression—far stronger than even the most elegantly phrased email (and it’s much more professional than a…
6 Tips for Writing a White Paper
A white paper is a short, authoritative report that provides readers with information of value. As a business tool, white papers are used to educate…
The Essentials: Ten Tips for Effective Business Writing
In this world of corporate blogging, instant press releases, and brand building in 140 characters or less, being able to communicate quickly and effectively is…
The Business Plan: Seven Questions You Need to Ask When Starting a Business
Any company, from one plotting world domination to one selling jam at the local farmers’ market, can benefit from writing a business plan. But even…
Ten Key Elements to Writing an Effective Business Letter
The formalities of the business letter are a topic fraught with contention and could easily fill a whole book. There are many formats available and…
Marketing Materials: Writing Tips to Help Grow Your Business
The phrase "marketing materials" covers everything from your logo and business cards to your ads and giveaways (like pens, keychains, etc.) to e-mail campaigns and…
When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing
When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…
Grant Proposals: How Writing a Great Grant Proposal Will Get You the Funding You Need
Let's assume you know the organization to which you are applying is one that actually has money to give people like you. A grant proposal…
Promotional Brochures: How Smart Copy Brings in Business
Effective writing brings in business. And whether you run a small business or a multinational corporation, or whether your brochure is a simple trifold or…
The Keys to Success When Writing an Annual Report
The annual report is the most important document a company publishes at the end of a fiscal year. In addition to the complete financial report…
We know that English writing rules aren’t easy to remember when you take into account different styles.
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