“Never judge a book by its cover,” they say—yet almost everyone does. And one of the main things readers judge is the book’s title. For…
Although it might seem like a good idea to include everything you’ve ever written in your portfolio—especially if you don’t have a huge bank to…
Congratulations! Your manuscript is ready to be viewed by the world. We’re proud of you. But now it’s time to get back to work and…
In this world of corporate blogging, instant press releases, and brand building in 140 characters or less, being able to communicate quickly and effectively is…
Twitter offers a great platform for small businesses, individuals, and even causes to get their messages out to a large audience in 140 characters or…
Start a blog. Update early and often. Do a countdown to your release date. Tell users what’s going on, and make them feel connected to…
When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…
Effective writing brings in business. And whether you run a small business or a multinational corporation, or whether your brochure is a simple trifold or…
Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…
We know that English writing rules aren’t easy to remember when you take into account different styles.
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