marketing ARTICLES
how to write a book title

How to Write a Book Title

Jul 12, 2018 in Writing

“Never judge a book by its cover,” they say—yet almost everyone does. And one of the main things readers judge is the book’s title. For…

Freelance Writing

Creating a Freelance Writing Portfolio: Step 2

Jan 03, 2013 in Writing

Although it might seem like a good idea to include everything you’ve ever written in your portfolio—especially if you don’t have a huge bank to…

query letter tips

How to Write a Killer Query Letter

Jan 19, 2012 in Writing

Congratulations! Your manuscript is ready to be viewed by the world. We’re proud of you. But now it’s time to get back to work and…

business writing

The Essentials: Ten Tips for Effective Business Writing

Dec 15, 2011 in Writing

In this world of corporate blogging, instant press releases, and brand building in 140 characters or less, being able to communicate quickly and effectively is…

getting retweeted

Twitter Writing Tips: Five Easy Ways to Get Your Tweets Retweeted

Oct 08, 2011 in Writing

Twitter offers a great platform for small businesses, individuals, and even causes to get their messages out to a large audience in 140 characters or…

Promoting Your Book

Five Free Things Most Authors Are Not Doing to Promote Their Books

Oct 08, 2011 in Proofreading

Start a blog. Update early and often. Do a countdown to your release date. Tell users what’s going on, and make them feel connected to…

Advertising Copy voice

When Writing Advertising Copy, Voice Isn’t the One Thing; It’s the Only Thing

Oct 08, 2011 in Writing

When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally…

writing promotional brochures

Promotional Brochures: How Smart Copy Brings in Business

Oct 08, 2011 in Proofreading

Effective writing brings in business. And whether you run a small business or a multinational corporation, or whether your brochure is a simple trifold or…

advertising copy

How to Write Copy That Sells

Sep 20, 2011 in Writing

Advertorial is (somewhat obviously) a combination of the words advertisement and editorial, and that is exactly what an advertorial is: a story or article meant to…

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