When you’re writing the copy for your latest advertorial, the advertising copy should conform to journalistic style and tone as much as possible. Advertorials generally take the shape of a news article or editorial in print publications, such as newspapers and magazines. With advertorial writing, you’re blending techniques used in advertising with journalism. The goal is to sell a product or service while adhering to a style that clients see as having authority.
Here are a few tips to give your advertorial the authoritative voice it needs to get your product or service sold:
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