Future Energy, a technology solution company, has deep expertise in helping businesses streamline communication and operations with technology. However, the company lacked a systematic approach for highlighting its technical success in easily understood narratives.
Elite’s team of interviewers, writers, and editors crafted customer stories that captured Future Energy’s subject matter expertise for the average reader. Elite also consulted with an SEO company to optimize every article for keywords. Within 12 months, Future Energy saw a 400% increase in organic web traffic and strengthened its position as an industry leader.
The Challenge: Improving Customer and Industry Outreach with Online Content Creation
Companies with deep experience in technology solutions can find it challenging to communicate technology’s value to an online audience. Over the years, Future Energy has amassed extensive subject matter expertise and wanted to use that knowledge base to engage prospective customers and industry partners.
To reach new customers, Future Energy needed to showcase its technological innovation in easily digestible content. The company was also eager to offer thoughtful discourse on industry trends and innovation to strengthen its position as an industry authority. To achieve these goals, Future Energy needed a systematic approach to extract raw insights from its experts and create new content quickly and at scale for the company website.
The Solution: Driving 400% Increase in Web Traffic with Elite’s Content Creation
Future Energy engaged with Elite to develop a strategy for producing stories that would resonate with its audience. Elite conducted in-depth interviews with more than a dozen of Future Energy’s experts, gathering key insights, statistics, and talking points that Elite transformed into engaging articles. To promote content visibility, Elite coordinated with an SEO company to optimize every story for readability and relevance. Elite also managed the entire process, facilitating smooth collaboration among authors, SEO specialists, and Future Energy’s subject matter experts.
Within months of beginning to work with Elite, Future Energy began seeing an increase in online activity. Elite tailored its content to appeal to the company’s audiences, and its website realized a 400% increase in organic traffic in twelve months. Future Energy’s collaboration with Elite also helped the technology solution company cement its place as an industry thought leader and as a brand businesses can trust.
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