One of Elite’s enterprise clients, a leading cloud technology company, looked forward to sharing its customers’ successes at a key industry conference it hosts each year, but developing compelling narratives on an expedited timeline posed a challenge. In response, Elite significantly scaled up its expert content production, relying on its robust project management services and its team of 99th-percentile interviewers, writers, and editors to almost double case study production. The client highlighted 42 customer success stories at the conference, an 89 percent increase in Elite’s monthly production.
The Challenge: Scaling Up Production on Expedited Timeline
The annual industry conference attracts tens of thousands of people from around the globe each year, all seeking to learn about the latest innovations in cloud technology. Elite’s client was eager to show how a range of customers had used its technology to create new business opportunities and spur growth.
To achieve this goal, the client needed to dramatically scale up production of compelling customer narratives on an expedited timeline. It looked to Elite as an expert partner that could boost output without compromising consistency or quality.
The Solution: Optimizing Efficiency to Accelerate Production Timeline by 50 Percent
In preparation for the conference, Elite further refined its expert content production services to meet demand by increasing communication and implementing expedited turnaround times for content development across its teams. Elite introduced regular check-ins and streamlined coordinated writing, reviewing, and approval stages. The company made suggestions to optimize efficiency at each stage of the production process, enabling the swift but thoughtful creation of customer narratives.
Elite crafted 42 compelling stories that demonstrated the breadth of the client’s accomplishments. Monthly content output increased 89 percent ahead of the annual conference, and Elite accelerated its typical production timeline by 50 percent to meet the desired goals. The collaboration among the entire team capitalized on this unique opportunity to showcase the client’s technology and how it is helping businesses unlock new opportunities.
