The CEO of Spruce Industries, Dan Josephs, knew that a robust social media presence would boost his janitorial services company’s efforts to reach new prospective clients. But as the leader of a small business, he lacked the time and resources to develop a comprehensive strategy. In 2020, he reached out to Elite to help increase his presence on the networking site LinkedIn. Based on Josephs’ ideas and input, Elite crafted regular postings on topics of interest to the janitorial services industry, establishing Josephs as an industry thought leader.
The Challenge: Spurring Growth with Meaningful Customer Outreach
Janitorial services are one of modern life’s unsung heroes, ensuring that our schools, offices, and public spaces are clean and sanitary. The CEO of Spruce Industries, Dan Josephs, was eager to expand business opportunities and build his company’s reputation with thoughtful social media outreach. However, he lacked the time and resources to write regular postings and navigate the ins and outs of social media algorithms.
“Written communication is not one of my strong skill sets,” says Josephs. He turned to Elite in 2020 for help with conceptualizing and writing thought leadership posts for LinkedIn to increase his presence on the networking site. Leveraging Elite’s expertise in content creation and social media algorithms, the two companies developed a customized outreach strategy to position Josephs as an industry thought leader.
The Benefits: Unlocking New Business Opportunities with 400% Increase in LinkedIn Following
Josephs found that Elite’s team of writers and editors was able to capture his voice and style, putting his thoughts into authentic, SEO-optimized LinkedIn posts. Through monthly Elite-led strategy calls, Josephs was able to articulate his ideas for future posts, and Elite managed the content production and project coordination. Josephs was also able to request custom graphics and additional postings as desired, receiving a monthly report on Elite’s completed services.
As Josephs’ presence on LinkedIn has increased, so has his following. Since he began working with Elite, he has seen a 400% boost in followers, and new clients have contacted him specifically because of his social media outreach. “I have learned over the years about silent followers, and it’s so true,” says Josephs. “Many professional interactions have started with, ‘I really love what you’re posting on LinkedIn.’”
The collaboration between Josephs and Elite has helped Spruce Industries become a recognized brand in the janitorial services industry. “The constant and regular daily posts have enabled me to have an authoritative presence on LinkedIn,” says Josephs. “I am well respected and well regarded in my industry because of the work Elite and I have done together.”
