One of Elite’s clients with a popular commercial voice service wanted to encourage customers to develop greater capabilities on its platform. Elite helped the client capture customer innovation in easily understood narratives, and within one year, Elite increased content output by 200 percent.
The Challenge: Encouraging New and Deeper App Development
An Elite enterprise client was eager to help new and existing customers develop personalized experiences on its popular cloud-based voice service. By creating apps on the service, customers have created a richer experience for end users, and the client was looking for developers to expand their skill base with advanced applications.
Telling success stories would be a powerful way to illustrate the platform’s value proposition and appeal to business leaders and decision-makers. However, the client’s highly technical content had to be understood by a more generalized audience, and that’s where Elite’s team of 99th percentile interviewers, writers, and editors came in.
The Solution: Increasing Content Output by 200 Percent with Meaningful Narratives
The client began working with Elite to identify and capture customer stories that demonstrated how customized apps were unlocking new business opportunities. Elite crafted compelling narratives about companies that enhanced customer outreach, monetization, and the customer experience through the voice service. Highlighting specific examples of customer innovation inspired developers to take a closer look at how to spur business growth with better apps.
Within one year, Elite increased content output by 200 percent. Customers can read through real-life success stories to discover new ways to tackle their challenges—and this client’s developer base is equipped to explore the platform’s full capabilities.