The influx of AI-generated content online has the potential to lead to declining trust in the authority and reliability of search engine results. In response, Google is not only using its own AI to penalize machine-generated text, but it is also updating its Search Quality Rater Guidelines to place higher value on experience and trustworthiness. Google’s AI tools still rely on humans to make the final judgment call on AI-generated content, which shows the importance of the human touch in transforming AI content into high-quality, high-performing content.
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