Thought leaders and influencers both invest in a top-down approach to information sharing and product marketing. But, while influencers leverage their expertise or popularity to promote brands in the short term, thought leaders freely share their insights to build a long-term body of knowledge. Ultimately, the difference comes down to this: are you talking to your audience, or are you talking with them? That subtle difference could amount to true staying power.
Read more in the full article on the Inc. Masters website!
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