Are you familiar with the idea of a content repurposing service? Content repurposing refers to the practice of reusing existing content to expand that content’s reach. When content is repurposed, it is usually changed into a new format. For example, a few sentences from a blog post can be paired with a graphic to make an infographic for social media posting.
Content repurposing saves time and money, boosts SEO, reaches a larger audience, and increases engagement. The prospect of repurposing content can be daunting, so here are some tips and tricks to help you begin.
Benefits and Importance of Content Repurposing
Content repurposing is important for several reasons. To begin, it saves you and your business time and money. It helps you reach a larger target audience. Content repurposing is one of the most efficient things that you can do for your business!
What are the benefits of content repurposing?
There are many benefits to content repurposing. Creating new content takes time and money, especially if you are trying to create new content on a regular basis. Writing a weekly blog post or posting to social media multiple times per day takes a lot of time.
This commitment will take time away from other aspects of your business. Paying someone to create content costs your business hard-earned money. When you can reuse existing content, it decreases the amount of resources you need to dedicate to content marketing.
Using the same keywords across multiple channels expands your reach. This includes your website and social media platforms. Additionally, when you repurpose content, you can focus on different aspects of that content that are appropriate to the audience.
Different people like to view content across different formats. Some people get the most value from video, while others prefer to read a blog post. Other people like a quick infographic for their media consumption. When you repurpose content, you can turn one topic into a variety of formats. This helps you reach a larger target audience.
Finally, repurposing content increases engagement. Turning existing content into different formats and marketing it toward different groups of people increases your reach and will help to grow your customer base.
What will you need to change about the old content to make for a successful repurposing?
There are many ways to utilize existing content as part of your marketing strategy. This process will be much easier if you have a good amount of evergreen content. Evergreen content is always relevant—not just seasonally.
Once you have identified your evergreen content, you will need to repurpose the content in ways that are appropriate to the platforms you’ll share it on. For example, you can create infographics to visually represent statistics from a B2B article. You can share these infographics on social media.
Successful content repurposing depends on your awareness of your target audience. It also depends on the platform you’re sharing it on. Short snippets of information, quotes, and infographics taken from longer blog posts or articles work best on social media. Longer videos work well on YouTube. Repurpose blog posts as how-to guides, e-books, or online courses. Consider the platform and audience when deciding how to repurpose content.
Another consideration is to make sure the content is up to date. It’s a great idea to repurpose content such a blog posts or articles, but the information in these pieces of content needs to be current. Be sure to check on any statistics and fact-check to be sure that you are not putting out information that is not correct because it’s outdated.
How do you repurpose your content to maximize your marketing efforts?
Part of your marketing strategy should include existing content. For example, you may own an agency that helps small businesses with marketing. You may have a blog post that gives small retail businesses information about how to compete with bigger chains. Several things can be done to repurpose content from that blog post to maximize your marketing strategy.
The headers from your blog post could be turned into a “quick tips” infographic that you can post on social media. You can also do a Facebook Live session discussing these quick tips. Or you could hashtag keywords from the blog post or tweet quotes from experts.
Part of your marketing efforts should be making sure that there is great content on your website. Don’t overlook the content that you have repurposed for other areas! Repurposed content needs a place on your website so that potential clients can see how you effectively repurpose content.
Content Repurposing Service Offerings
Hiring someone to assist you with repurposing your content will save you and your business time and money. Content repurposing services are pros at getting maximum value out of your existing content.
What can content repurposing services offer your business?
Content repurposing services repurpose your existing content into other forms such as social media posts and infographics. Furthermore, content repurposing service providers are the experts at repurposing old content and putting it in front of a new audience.
Content repurposing services also help with content marketing. And content marketing is important for your business for a variety of reasons. A good content marketing strategy inspires your audience to take action. A call to action at the end of a blog post or a social media post is essential to your content marketing strategy.
Additionally, content marketing creates sharable content. When your target audience shares your content with other people, it creates an even wider audience. More shares increase your engagement and SEO rankings.
Why should you outsource your content repurposing?
There are several reasons to outsource your content repurposing. Creating and repurposing content can take a lot of time. This takes time away from being able to work on the parts of your business that you are good at and enjoy! Not many people start a business just to spend all their time creating and repurposing content.
Another reason to outsource your content repurposing is that the people who repurpose content are the experts. They are adept at taking something like a blog post and creating a variety of content based on that same blog post across multiple channels. Content repurposing experts are hired to take older content and make it into great content for your business.
Finally, by outsourcing your content repurposing, you have the option to hire a freelancer. When you hire a freelancer, you do not need to pay for benefits, office space, or anything else that is required for a regular employee. You will also not have to provide training, as the freelancer will already possess the skills necessary to complete the job.
What does the content repurposing process include?
The content repurposing process can look different according to your company’s needs and what types of content you are starting with. The process also depends on what social media channels and platforms on which you would like to use the repurposed content.
The first thing to do when you begin the content repurposing process is to organize and catalog your existing content. You will want to make a list of all the blog posts, videos, graphics, website copy, and other assets that you have. Then, list the main idea and target audience for each piece of content.
By working with an expert in content repurposing, you can begin to look at the main ideas of each content piece and find other topics that relate to each piece. Then you can decide how to repurpose information from each content piece into new content.
When you are repurposing content, it is important to make sure that it is edited correctly. Errors in your blog content, website copy, or social media posts make your business look unprofessional. Working with a good editor will ensure that your new content is polished and error-free.
Cost of Content Repurposing Services
Much like editing, content repurposing is a service worth paying for. Professional content repurposing will eventually save you time and money. Experts in content repurposing can make your new content look and sound professional and polished.
How do you receive a quote for content repurposing services?
Many editing companies offer content repurposing services. When you contact an editing company, you will work with an editor to determine the cost of content repurposing.
A social media expert can also repurpose content. Social media experts are great at repurposing content from something like a blog post into a social media post. They also know your target audience and what social media channels are best to utilize.
No matter who you hire to repurpose your content, they will need to be aware of certain aspects of your business. They should be familiar with your marketing strategy and what content you already have. They should also be told what social media you are currently using.
How is repurposing content more cost effective than content creation?
Content creation is time consuming! Just writing a blog post can take hours, with all the necessary research, writing, and editing. Rather than creating content, publishing it, and then forgetting about it, you will get a better return on your investment by repurposing content from one piece of content multiple times.
Many writers charge per word for a blog post. You may as well get as much as you can out of all the words you paid for! By repurposing an old blog post into new content, you will get the most bang for your buck.
Why is content repurposing worth the cost?
There are a number of reasons why content repurposing is worth the cost. First, you’re only paying for one product, but you’re able to utilize that content multiple times. Rather than creating new content for every occasion, you will have content available for many situations and platforms.
Second, repurposing content should be part of your content marketing plan because it’s cost effective. It also lends itself to cross-promotion. Your target audience will prefer different platforms. Some like video, some like articles, and some like quick and easily digestible social media content. By repurposing content and cross-promoting it, you will get your message across to a wide audience with varying learning styles.
Additionally, content repurposing is worth the cost because it is evergreen. A repurposed piece of content can be shared at different times over multiple platforms. This expands your reach because someone who missed your content on one platform might see it on another.
Best Content Repurposing Services
You may be wondering how to choose the best content repurposing service. After all, you want to make sure that you are spending your money wisely and getting the best value out of your existing content. Read on to find some tips and tricks on finding the best content repurposing services around.
What do the best content repurposing agencies have in common?
The best content repurposing services have several things in common. The most important aspect of content repurposing is the ability to think outside the box. The ability to look at something like a blog post and think of multiple ways to repurpose it requires a high level of creativity.
The best content repurposing services also have the ability to make connections between pieces of existing content. For example, someone who is repurposing content might look at a blog post or other written content and find a connection between that and another piece of old content. These content pieces can be put together by using their common themes to create a new social media graphic, video, or other type of post.
The best content repurposing services are also familiar with your marketing strategy. Services need to be familiar with your content marketing strategy in order to create something from your existing content that suits your target audience. Strong overall knowledge of content marketing is also a plus.
Finally, the best content repurposing services are familiar with a variety of content platforms. Things like e-books, online courses, how-to manuals, and podcasts are often overlooked as potential avenues for marketing. Knowledge of how to repurpose content in a variety of ways is a must for a content repurposing service.
What should you look for when choosing your content repurposing partner?
There are several things to consider when choosing a content repurposing service. First, you need to choose someone experienced at repurposing existing content. There is a misconception that content repurposing is simply cutting up a blog post and reusing its words. The content repurposing service that you choose needs to have a solid marketing plan for your existing content that includes a content calendar with cohesive topics.
The next thing to look for in a content repurposing service is a partner that understands your needs. Be sure that they understand your brand and how you want to promote brand awareness. Additionally, they need to be familiar with the types of media you use. They also need to have the bandwidth available to post and create with the frequency you need.
Finally, you want to look for someone who has a basic understanding of your industry. It’s difficult to make connections between posts or figure out a marketing plan for a business if you have no idea what the existing content is talking about! When you have an understanding of your industry, the content repurposing service that you choose will be better poised to help.
What are some resources you can use for locating the best content repurposing services?
There are several resources that you can use to locate the best content repurposing services. Chances are that as a business owner, you have friends and colleagues who are also business owners. Many business owners struggle with content creation and content repurposing. Ask them for recommendations for a content repurposing service. They may know a freelancer or an agency that can assist you.
Another available resource is a professional association. You may belong to a professional association for your industry, and the members likely have a mode of communication such as a message board or a Facebook group. These places are perfect for getting information about content repurposing services. By asking other people in your industry for recommendations, you increase the chances of finding someone to repurpose your content who is familiar with your sphere of influence.
Finally, Google can help you find a great service. By searching for “content repurposing services,” you will get a number of results. You can see reviews, view websites, and look for someone local if you’d prefer to have a face-to-face relationship. Websites usually include testimonials and contact information that can be valuable to you in your search for a content repurposing service.
Why Elite Editing?
For content repurposing services, editing, proofreading, design, website copy, and all your other editing needs, you can be sure that you’ll get fast and professional proofreading and editing services with Elite Editing. We also have writers on call who are experts at repurposing content. Give us a call or send us an email today!