Scaling your content marketing strategy is a great opportunity for your business. By generating quality content across your social channels, your content and marketing teams can work together to increase traffic and drive conversions. Content development requires extensive planning and resources. For many marketers, scaling content can be an overwhelming process. However, learning how to scale content marketing can help your marketing team effectively develop a content production plan that achieves your marketing objectives.
What does it mean to scale your content marketing?
Scaling content marketing means increasing your content production. It also means creating more quality content, or content that achieves your marketing goal and performs well.
What are the first steps in scaling your content marketing?
The first steps in scaling your content marketing are centered on preparation. Providing your marketing team with the resources and plans for your content strategy will spur your marketing efforts.
First, outline your content marketing objectives. Are you looking to drive conversions? Expand your reach? Identifying your goals will help you develop an effective marketing strategy.
Next, draft your budget. Consider pitching a higher spending cap to increase resources. Creating a budget will not only help you stay on track but will also help you allocate funding to different content operations.
Finally, establish a content production strategy. Designate specific content creation roles to different team members. For example, assign someone to write blog posts, someone to generate social media content, and someone to create digital content.
If you’re going to outsource content marketing, then also begin looking for freelancers or marketing agencies.
How should you determine whether to scale your content marketing?
Review your website’s performance metrics. If you’re generating consistent traffic, then consider scaling your content creation to optimize your marketing strategy. You want to ensure you’re generating enough content to meet the demand of traffic.
If you’re struggling to generate traffic, consider reevaluating your digital marketing strategy before you begin scaling your content marketing.
What are the benefits of scaling your content marketing?
There are numerous benefits to scaling your content marketing. Some of these benefits include improved:
- Brand awareness
- Site traffic
- Search ranking
Reasons for scaling content marketing
While some companies scale their content marketing to expand their online reach, other companies scale content to generate traffic and leads. Regardless of your reason for scaling your content marketing strategy, understanding how brand awareness plays into content production can improve your digital marketing efforts.
Why is it important to scale your content marketing?
Content marketing is key to your company’s brand awareness and reach. Creating social media posts, blog posts, and other content assets demonstrates your industry expertise to your target audience.
Generating quality content can also help improve your search ranking. Search engines are oversaturated with content. In fact, 93 percent of B2B marketers develop content marketing, generating hundreds of thousands of search results. Therefore, to stand out amid the competition and rank well, it’s important to scale your content marketing strategy.
Why should your content marketing match the growth of your business?
As your business grows, your content creation should grow too. But content assets, such as social media giveaways, industry blog posts, and educational infographics, require time and money to create. So if you scale your content marketing too quickly, you can deplete your marketing resources. As a result, it’s best to consistently scale your content over time. This will help your marketing team develop quality content that grows with your business.
Why is brand awareness important for the success of a business?
Brand awareness is important because it helps your target audience recognize your business. And if your company has a strong online presence and following base, then users will remember your brand. Overall, brand awareness encourages potential customers to choose your business over competitors.
How to prepare scalable marketing content
Learning how to develop a content production outline and prepare your content can help you successfully create scalable marketing content.
What are the most important elements of a marketing strategy for scalable content?
The most important elements to consider for your marketing strategy are target audience, brand voice, and content type.
- Target audience. Your content creation needs to reach and appeal to your target audience. Identifying your target demographic will help you create curated content that generates more traffic and sales. Determining which social platforms your target audience is most active on will also help you create high-quality social media content.
- Brand voice. Your brand voice embodies your business. It not only communicates your mission, but it’s also how customers connect with your company or organization. As a result, it’s important to develop a distinct tone and style for your content that aligns with your business.
- Content type. When scaling content, it’s best to create pieces that are evergreen. This means any type of content that retains its value long term. For example, a blog post discussing a holiday is not evergreen because it’s only relevant during the holiday season. On the other hand, a social media post listing the best SEO practices is evergreen because it’s helpful for users year-round.
How does creating content in batches make scaling marketing content possible?
Creating high-quality content takes time and effort. This is because, to generate engaging content for your target audience, you not only have to communicate your brand, but you also have to provide value to the reader. Therefore, keep in mind that scaling marketing content in stages can help you maintain a high standard of content creation while working toward your marketing goals. Conversely, scaling marketing content too quickly can overwhelm your marketing team and lead to low-quality content creation.
What are the challenges of adapting content to different platforms?
Each social platform has its own style and way of communicating. As a result, while one form of content writing may fit your Instagram account, it may not work across your other social media channels. And adapting to the different forms of content writing can be challenging. Additionally, it can also be challenging to develop consistent content across social channels. However, creating a dynamic and adaptable marketing campaign can help you avoid these common challenges.
How to scale your content marketing strategy
With so many content creation services available, there are different ways you can scale your content marketing strategy. From outsourcing content creation to in-house content production, choosing the right option for your business will help you improve your marketing efforts.
What are the advantages of outsourcing content creation when your business is growing?
Outsourcing content creation can save you time and money. When you outsource content production, you don’t have to spend hours each week researching and developing content. Instead, you can use that time to focus on other aspects of your business.
While it may seem counterintuitive, outsourcing content writing can also save you money. When you hire a freelancer, you don’t have to pay for full-time employee benefits. Instead, you pay on a project basis, reducing overall costs.
Finally, outsourcing content can help you develop more content in a shorter time frame. Consider splitting assignments between your in-house marketing team and freelance content creators. This is a simple way to double your content creation.
How can you use user-generated content to scale your content marketing strategy?
Repurposing user-generated content is a great way to improve your content marketing strategy. One way you can incorporate user-generated content into your marketing strategy is by reposting customer testimonials across your social channels.
Remember, when reposting content on different social media accounts, be sure to create content that fits the platform. For example, if you’re reposting a customer review on your Instagram account and your website, consider a short-form piece for Instagram and a long-form piece for your website page.
For Instagram, you can create a series of customer reviews on your story. You can then link customers’ social media accounts to increase your reach and brand awareness. Meanwhile, for your website, you can consider creating a blog post in the form of a case study to share multiple customer testimonials.
What are some “best practice” recommendations for repurposing content to scale your content marketing strategy?
First, review your performance metrics to determine which forms of content have been most successful. Identifying the types of content pieces that best appeal to your customer base will help you repurpose high-quality content.
When repurposing content, it’s also important to ensure you’re providing value. So avoid generating pieces solely for the sake of content creation. Remember, for your content marketing strategy to be successful, you must create content that educates or entertains your readers.
Finally, be sure to follow SEO best practices. Incorporating links and keywords can help improve your search ranking, which can increase your content marketing ROI.
How to create a workflow that scales with your content marketing campaigns
Creating a workflow for your content marketing campaign is a great way to communicate your strategy with your marketing team.
What is a workflow for content marketing campaigns?
Workflow is an organizational tool you can use to oversee your content marketing campaign. Essentially, the workflow of your content marketing outlines the steps your marketing team takes to research, develop, and promote your content marketing strategy.
What are the most important elements of creating a scalable workflow?
Transparency and effective communication are important elements of creating a scalable workflow. This means all team members should be aware of the marketing agenda. In delegating assignments among your marketing team, you can help eliminate any confusion.
Additionally, performance metrics are another important element for generating a scalable marketing workflow. You can find these metrics by conducting data analysis on your previous content marketing campaigns. Then, you can use this data to make informed decisions when repurposing content.
How should you build marketing teams to implement your content creation workflow?
First, establish groups of content creators for each form of content production. For instance, assign a group of writers to cover social media projects and a different group of writers to cover long-form content, such as blog posts and general website copy.
Within each content creation team, assign a project manager and social strategist. Marketers within these roles will help ensure projects are completed on time and are optimized for your content marketing strategy.
Finally, create a mass editorial calendar that has deadlines for every content project. This will also help your marketing team stay on track.
Timing for scaling your marketing content
Depending on the extent of your content marketing plan, the time it takes to scale your marketing content will vary. However, creating a timeline for your content marketing can help your marketing team follow a daily, weekly, or monthly content strategy.
What are the benefits of creating a content schedule?
There are numerous benefits of creating a content schedule. Some advantages include:
- Staying organized and on track
- Establishing visible deadlines for your marketing team
- Improving your content creation
What should you consider when creating a content schedule?
First, consider your timeline. Whether you’re creating a weekly or monthly social strategy, it’s important to communicate your time frame so your marketing team is aware of the turnaround length.
Also, consider the different social media platforms you plan on scaling content across as well as the content type you plan on creating. Highlighting these elements in your content schedule will help you keep track of different blog posts, social media campaigns, and content operations.
How long does it usually take to scale your marketing content?
Depending on your marketing goals and your content production timeline, scaling your marketing content can take anywhere between a few weeks to a few months. But in general, it’s best to overestimate how long your marketing campaign will take to prepare. Doing so ensures your marketing team has enough time to develop high-quality content.
Scaling your content with Elite
In today’s world of digital marketing, content rules. Scaling your content marketing strategy can revolutionize your business. Developing a successful content strategy can not only expand your reach, but also increase traffic and conversions.
At Elite Editing, we have professional content creators who generate quality content curated for our clients. Review our content writing services and get an instant quote today!