Digital marketing is one of the most important and powerful tools that all businesses must have to be successful. Most people these days search online for products and services. So if you’re not popping up quickly in web searches—or if your website and social media platforms aren’t dressed to impress—you are losing business. From your website to blogs to social media, your online presence says a lot about you. With the advantages of outsourcing content comes a partnership with a team of on-call experts whose main goal is to make you successful online.
Reasons to outsource content creation
All businesses need a strong website to compete in today’s world. Digital marketing and online presence are vital components to success. From the verbiage on your home page to your blogs and all your social media accounts, you need quality content to drive traffic to your business. The best way to achieve this is to outsource your content.
What types of content creation should you outsource?
Content marketing is a vast field. It includes digital marketing for your website, social media pages, blogs, and online ads. It even includes editing and proofreading services for existing content. Most of your customers are looking for you online, and they simply won’t find you without a strong internet presence.
That’s why you need an effective professional writer to create quality content for your digital marketing.
You can—and probably should—outsource all your content creation. Outsourcing content provides you with fresh eyes on your website and marketing strategy. Strong content writers will be able to handle everything from A to Z for your web content.
How does outsourcing your content creation save your business money?
Some businesses choose to hire content writers as full-time staff. This might work for enormous companies whose websites and social media accounts need constant upkeep. But the cost of salaries and benefits prevents most businesses from doing this.
Outsourcing content creation saves you money because you have talent at your beck and call. You only pay for their service when you need it. Additionally, the best content creation companies have access to powerful and expensive SEO tools that guide the writer on the best topics and keywords to include in the content. And that’s another expense that you don’t need on your bottom line.
How does outsourcing your content creation help grow your business?
Content marketing is critical to your business’s success. Your customers are searching the internet for the best vendor, and you won’t even pop up in a web search without strong and smart content throughout your website. Without quality content and a robust web presence, your business simply will not grow.
When you partner with a talented content writer, you can rest assured that you’ll receive quality content catered to your unique needs. But how do you know you’ve found the best writer? Fortunately, the success of your content marketing is easy to measure.
Benefits of outsourcing content
Outsourcing content creation provides quality content—delivered quickly—without the time, resources, and risk of hiring a new employee. And since content writers are experts on SEO, they will be able to identify what your digital marketing strategy needs to be successful.
How can you outsource content to reduce risk?
Hiring people is expensive, difficult, and risky. It takes ample resources to find potential candidates and requires additional time to interview and vet those candidates. Once you’ve hired a new staff member, you need even more time to confirm that you’ve made the right choice. Every new hire is a gamble, and you won’t know immediately whether you’ve won or lost the bet.
Conversely, outsourcing content creation provides quick results. And since your content creator is an on-call partner, you only pay for them when you need them. Your content writing partner will be an expert in website content, social media, B2B marketers, and overall content marketing strategy.
This means that you will see positive results quite quickly. And if it turns out that the content writer you’ve chosen isn’t the right fit, you can end the partnership without severance pay or unemployment costs.
So don’t waste your money on a gamble. Outsource your content creation, and avoid the risk.
How does outsourcing content save your business time?
On average, it costs an astounding $4,129 to hire a new team member—and that’s not including anything you actually pay the new employee. A portion of this cost is time that you and your current employees must devote to searching for, interviewing, and training the new hire.
Outsourcing content creation saves this time for you. Of course, you still have to go through a search and vetting process for a content marketing partner. But once you’ve found the right partner and they’ve created a digital marketing strategy for you, they’ll be off to the races. You won’t need to train or babysit as you would with a new employee. You’ll get your work into the hands of an experienced, professional writer faster.
How does the flexibility of outsourcing content benefit your business?
Outsourced content creators are on call. You pay for their services as you use them—there are no overhead fees. You can use them to ramp up during your slow season and to produce blogs and social media posts when the time is best for you. This flexibility saves you time and money.
Challenges with outsourcing content
Content creation isn’t easy. It takes time and effort from both you and your content writer. Be sure to allow your content marketing agency the time to get to know your brand and your competitors.
What pitfalls should you be aware of when outsourcing content?
With many things in life, lack of knowledge is a dangerous pitfall. Content creation is no different. In order to be successful, you need to know what to write about and how to write it. There are many crucial aspects to creating quality content:
- Knowing the difference between content and copy
- Writing website copy
- Writing website copy for SEO
Your website and social media are often your customers’ first impression of your business. So they must impress with aesthetics and quality content. You need experts to handle this for you. Outsourcing your content creation and overall digital marketing strategy ensures that you have the experts on your side.
How can a lack of brand knowledge negatively impact your business when outsourcing content?
You are an expert in your field. And your content creator is an expert in theirs. Once you’ve partnered with a content writer, they will need to get to know your business, your products, and your competitors to ensure great content production.
Intimate knowledge of these facets will lead to success. After all, if they don’t know everything there is to know about your brand, how can they write about it?
One of the aspects of content writing that takes a long time is the research. But it’s worth it! Your content writer should get to know the ins and outs of your business. The broader their knowledge base, the stronger the digital marketing strategy they’ll design for you.
Quality content is an investment. You’re spending money on a talented writer to drive traffic to your website and produce more revenue for your business. So let your content creator ask questions. Give them the time they need to get to know you and determine the best way to help.
How can communication issues negatively impact your business when outsourcing content?
Good communication is a foundational building block of success. You communicate with your employees to make sure your processes and procedures are sound. Your employees communicate with your clients and vendors to ensure that everyone has what they need. Strong communication while outsourcing content is just as important.
Especially when you’re starting out with a new content marketing agency, there will be a lot of questions. Your new partner will dig into the current state of your digital marketing program and ask leading questions about your ultimate goals. You will have to be available to them in order to set them up to be successful for you.
How to outsource your content
Finding the right content creation partner is not an easy task. This partner will basically represent you online by creating content and copy for your website and social media.
Since so many customers search for vendors, products, and services online, you have to have a strong and impressive internet presence. Here are a few steps and tricks to find the best partner to create content for you.
What are the first steps to take when outsourcing content?
The first step to take is to determine your end goal. Once you’ve chosen a content marketing agency to help with your website and social media, they can work with you to develop a digital marketing strategy. But they need to know the ultimate destination before they can start laying out a road map.
Your content writer is a full partner, and one objective is to find a company who will be with you for a long time. This is a big decision since your partner will help create a positive impression for your clients every time they search for you and your products online. So treat this as an investment! Outline your ultimate targets so that your partner can strive to meet—and even exceed—your goal.
Where should you look to outsource your content?
A great starting point in the search for any vendor or partner is word of mouth. If a content marketing agency’s existing clients are willing to give them a good review, chances are the agency is worth talking to.
People love to talk about their experiences. So ask your colleagues, LinkedIn connections, friends, and family for their advice, and let them tell you their stories.
The next place to look for a content marketing agency is the internet. Read online reviews. Find comparison articles listing the pros and cons of multiple agencies. Some content creators even specialize in certain industries, so include your field in your search, and see what pops up.
Once you’ve narrowed your search down to a few content creators, spend some time on their website. Since these agencies specialize in digital marketing, you should be very impressed by their sites. If their site is subpar, you can’t trust that they’ll be able to benefit your online presence. Ask yourself a few questions as you peruse their site:
- Is their website clean, clear, and professional?
- Is their site content well written?
- Do they have a library of blogs with good tips and advice?
- Do they have case studies detailing their partnerships with happy clients?
- Do they offer all of the services that you need?
The final step in choosing a content creation partner is, of course, to interview them. Quiz them on projects they’ve done in the past. Grill them on their specific ideas for your content marketing strategy. Don’t be afraid to be tough! By outsourcing content creation, you are making a large investment in your business. You deserve to rest easy, knowing that you’ve made the right choice.
How can you make sure outsourcing content benefits your business?
All companies can benefit from outsourcing certain talents. In the case of content creation, you are allowing your business to have the benefit of on-call experts in the content writing field. Fortunately, content creation is relatively easy to measure.
Your content marketing agency should provide content for you quite quickly. Make sure that their content includes links to related thought leaders in your field. They should provide a content calendar identifying dates and subjects. Once they’ve begun posting blogs, website content, and social media posts, you should be able to see your SEO results improve within a few months.
There are economical SEO measuring tools available to you online. They help you to see when people are visiting your page and what they searched for to find you. Research and try out some of these tools so that you can see where you start versus where your content marketing agency takes you.
Outsourcing content creation helps grow your business.
You know that you need a strong online presence. You know how important social media is to driving traffic to your website. And you’re aware that outsourcing content creation will save you time and money in the long run.
Partnering with a new company can be scary, especially for something as important as digital marketing. But investing in your business by hiring a content writer is a sound decision that will provide you with fast and positive results. Contact us today to find out how we can help.
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